WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
All client acquisition strategies aren’t created equal
How do you get your clients? According to the data we collected in this year’s survey, most of us are getting the bulk of our new work from referrals. Getting referrals is great — and generally a sign that…
Apr 14, 2023
I’m glad I was wrong
Last Friday I ended up getting my entire day’s to-do list done in just under two hours. While I don’t enjoy being wrong (though I should be used to it by now ????), I’ll gladly…
Apr 8, 2023
Getting comfortable doing sales
This will be the last week in the series where I’m taking you through my current sales process and sharing what’s been working for me. The last two bits I want to cover are my…
Mar 31, 2023
I don’t always pitch discovery
As I’ve been chronicling my sales process over the past few issues, we’re to the point now where I’ve qualified the lead and had an initial call with them. Now, I gotta decide how we’re…
Mar 24, 2023
Get to know you
Over the past couple weeks I’ve been breaking down my sales process. So far, we’ve got the prospect through the project inquiry form, logged all the data in our CRM, and evaluated if the lead…
Mar 17, 2023
Evaluating prospects
Last week I shared my project inquiry form, which is the first step in the process anyone has to take to work with me. But between that and our first call (which I’ll discuss next…
Mar 10, 2023
It starts with a project inquiry form
In last week’s newsletter I talked about how my sales process has really been clicking lately, and asked if anyone was interested in a breakdown. I got quite a few responses, so here we go….
Mar 3, 2023
Suspiciously smoothly
My last 3 proposals have gone really smoothly — suspiciously smoothly. In fact, in my latest one, I met with the client for the first time yesterday and by noon today I had a 50% deposit…
Feb 24, 2023
What’s the worst part of your website?
We all have things we’d like to improve on our website… but that long list of things feels so daunting that we keep putting it off because we never have the time to do all of it….
Feb 17, 2023
I don’t think that’s coincidence
As professionals that tend to eat, sleep, and breathe websites, it’s easy for us to get inflicted with the “curse of knowledge”. If you’re unfamiliar with that term, is a cognitive bias when you unknowingly…
Feb 10, 2023
A huge enlightenment
Have you spent any time mapping out any of your processes? I’m a visual person, and using Figma’s “FigJam” files to create process flow diagrams has been a huge enlightenment for me. I don’t think there’s any…
Feb 3, 2023
I put myself in their shoes
My family and I are planning on moving this summer, and because of that we’ve had to interview and hire a lot of different people… Realtors, contractors, movers, etc. It’s not often I do this,…
Jan 27, 2023
Is the price right?
You’ve heard this before, but how you price something tells people a lot about it — even if it’s subconscious. I’ve seen this for myself… When we first launched The Website Owner’s Manual, it was just…
Jan 20, 2023
It doesn’t guarantee it
It’s that time of year again — when we all look at the big number in the date flipping over and consider it a fresh start. I wasn’t always much of a goal setter, but…
Dec 30, 2022
My little nest egg
I was listening to one of the latest episodes of Trailblazer.fm, where Lee and his guest were talking about “Pricing in a weak economy”. Aside: I’m still on the fence of this whole “we’re on…
Dec 16, 2022
Could we “borrow” this idea?
Each year, Spotify does their year-in-review “wrapped” promotion where they push out personalized lists of your most listened to songs and artists for the year. They’ve, of course, made all of this really easy to…
Dec 9, 2022
Because of its persistence
We all have big dreams of where we’d like our agencies to be… Maybe it’s to hit $100,000 (or $1,000,000) in revenue… Or hire your first employee… Or hire enough employees that you don’t have…
Dec 2, 2022
Fake blood and fart spray
Back when I was in a death metal band (yes, really), we went into the studio and cut a small demo. Thinking we needed something to get attention from the record labels, we decided to…
Nov 18, 2022
We’re not “competition”
When my buddy Matt and I connected (not long after I started my business and while it was still a side hustle), both of our agencies took on a new trajectory. Within months we were…
Nov 11, 2022
At a scale no human network could ever match
If you poll people in our industry, you’re almost certain to find that “referrals” are the number one lead source for most agencies. But I don’t think that’s because we’re all really good at referrals. Most of…
Nov 3, 2022
