WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
The 90% that makes us unique
No matter which fast food burger joint you go to, about 90% of their operations are the same across the industry. Which one you choose comes down to just your personal preference. But the web…
Oct 28, 2022
Any old sparkly thing
It’s incredible how easy it is to catch shiny object syndrome. We’re always on the lookout for the next best thing, and it’s hard to resist some fantastic new piece of technology. I’ve purchased and…
Oct 21, 2022
Less stress and more satisfaction
I can’t tell you how many days (and sometimes entire weeks!) I’ve had where I felt like I worked my ass off, but can’t think of a single thing I got done. As business owners…
Oct 14, 2022
Stepping over a dollar to pick up a dime
I’ve found there’s a lot less back-and-forth on design revisions when I request approval on small things incrementally throughout the design process. First, the colors and typography. Followed by components like buttons, links, and images,…
Oct 7, 2022
5 Proposal Tips
Having a conversation with by buddy Adam Wright inspired me to jot down a few of the things I’ve learned about writing proposals — hopefully, they are helpful to you! 1. Send as quickly as possible.According to…
Sep 23, 2022
What went right, what went wrong
I don’t know about you, but when the process of getting a project over the finish line is complete — I’m exhausted. Delays, revisions, meetings, problems, conflicts… We endure a lot trying to get a…
Sep 16, 2022
Double your failure rate
You could spend 10,000 hours watching basketball, but if you’ve never shot hoops before, none of that studying is going to help you put the ball through the net. The only thing that will make…
Sep 9, 2022
Marketing mambo-jumbo
I’m planning a big overhaul on my agency website — specifically the copy. In auditing what I have now, I find a lot of things like this (this specific example is a section talking about…
Sep 2, 2022
That checks a lot of boxes…
Have you ever put together a case study for your agency? I had done a couple of pretty half-assed ones in the past, but over the past month or two I’ve been working on a…
Aug 19, 2022
If it doesn’t exist, you can’t make it better
From writing out an entire process for my sales pipeline, to automating most of it in Airtable — the past week or so I’ve been swimming in the concept of processes. The thing I’ve noticed…
Aug 5, 2022
Can you manifest it?
I seem to go through phases that swing from super-organized to semi-controlled-chaos (and everywhere in-between). I’ve noticed that when business is slower, I get really lazy about making sure I put everything in my project management…
Jul 29, 2022
1,334 goals accomplished
With client work, there’s a built-in accountability system. You do what you said you will do, or the client doesn’t pay you. That kind of relationship works well for both sides of the arrangement. Working…
Jul 22, 2022
What you’re willing to do
I heard a quote recently that has stuck with me and I just can’t seem to shake it… “It’s not about what you’re capable of, it’s about what you’re willing to do.” -Mike Tomlin In…
Jul 15, 2022
What’s best for you
Since the dawn of WordPress Facebook groups, the question has remained the same: “What X should I use?”. From hosting companies to page builders, this question has been beaten to death. Those posts are filled…
Jul 8, 2022
It’s only halftime
At halftime of a football game (no matter if you’re picturing a round ball or an oblong one, this works the same) all of the players retreat off the field. At halftime players rest, treat…
Jul 1, 2022
An expert or a crazy person
I’ve found content creation to be one of the best returns on investment in my agency. But it’s not always about bringing in new leads — a lot of its power lies in nurturing prospects…
Jun 24, 2022
Smack dab in the middle of an ebb
Agency life has its ebbs and flows, ammiright? With a couple of crazy-busy months, I think I’m smack dab in the middle of an ebb. Not that it’s necessarily bad, it’s just been (really) busy….
Jun 3, 2022
4 or 5 whys deep
The “Go Wide, Go Deep” technique you likely heard of from Troy Dean is a really interesting way to drill down on your clients desires and discover what they really need. I guess my 3…
May 27, 2022
