WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
Maybe *too* many
It’s not often that the best product becomes the most popular, and it’s not the best agencies that have a waiting list full of customers. The companies that get the most traction are the ones that aren’t afraid to…
May 20, 2022
20 of 1.6 Billion
There tends to be a lot of grumbling about how saturated the web designer/developer market is — and that’s true… There are a lot of us. The tools have made it easier, more people are…
May 13, 2022
Slight Changes, Spectacular Results
This week I spent some time catching up on podcast episodes in my subscription feed, and I just have to share what Lee over at Trailblazer.fm is doing… Season 43 is all about “Slight Changes,…
May 6, 2022
The project lottery
The longer you’re in this business (and any business, I suppose) the more you start to figure out what things are in your sweet spot, and what types of things you should avoid. Those “red…
Apr 29, 2022
Zoom out
This week I’m working on a project where I have to create a bunch of “section templates” rather than an entire website (the customer basically wants a bunch of Lego pieces they can plug and…
Apr 22, 2022
You are novel
I’ve heard a lot of people with really great ideas talk themselves out of them because “someone else is already doing it”. It may be writing a blog post, posting a video, creating a course,…
Apr 15, 2022
Good thing you have impostor syndrome
This week I was looking something up about a big local-government organization here in my town. When I got to their website, I realized it was completely new. Of course, I did what any web…
Apr 8, 2022
This question saved my ????
I picked up a really killer sales question from the book “How to Become a Rainmaker” a while back, and after months of it kicking around in my head I finally remembered to use it…
Apr 1, 2022
Education over sales
I’ve never felt very confident when it came time to “sell” anything. There are endless videos, webinars, podcasts, and trainings on the topic of selling, but 9 times out of 10, the tactics taught feel…
Mar 25, 2022
Chance favors the prepared mind
We spend a lot of time strategizing and planning to get to where we want to be — and that’s a good thing to do. But the longer I’m in business (and honestly, in regular…
Mar 18, 2022
2022 TAB Survey
This week I thought we’d do something a little different… I’ve put together a short, anonymous survey for the group to get a sense of where everyone is at in their agency. Most of the questions are…
Mar 11, 2022
Planting seeds of doubt
A lot of times when I’m writing content for my agency website I’m not really thinking about SEO — I’m thinking about a specific customer or prospect and how I can educate them. Let me…
Mar 4, 2022
Why I Keep 100+ Backups of Every Website I Manage
While that may seem like overkill, having plenty of redundant backups is critical to the successful management of any website….
Feb 27, 2022
No one likes a perfect person
As business owners we put a lot of pressure on ourselves… Oftentimes, so much pressure that it paralyzes us from taking action. I’m sure there are things that you’ve been wanting to publish, promote, or…
Feb 25, 2022
Two ways to expand
If you’re getting overwhelmed with work, and needing to expand capacity, there are two routes most agencies take; hiring direct or hiring a white label partner. Both have their pros and cons, and it depends…
Feb 18, 2022
How do you do it?
During a TABLE call this week, we got off on the topic of creating a “our process” type page for our agency website… And the more I’ve thought about it, the more convinced I am…
Feb 11, 2022
They’re asking for referrals
If you’ve ever worried that a disproportionate number of your leads come from referrals, then you’re not alone. I think most agencies feel this way. Of course, it’s always a good thing when you can…
Feb 4, 2022
My trick to avoiding overwhelm
I get overwhelmed pretty easily — especially at work. It’s always been this way for me… Probably a combination of my high-strung personality and pedigree of anxiety issues. At one of my last real jobs…
Jan 28, 2022
33% of American’s did what? ????
I read a stat this week that was pretty shocking — it said that over 33% of Americans started a side hustle since the pandemic began. And even more surprising, almost half of those reported that it…
Jan 21, 2022
Debugging your designs
When we have our “developer hat” on, it’s natural to debug problems step by step. If something isn’t working, we quickly make a mental list of the possible causes and test them one by one…
Jan 14, 2022
