That checks a lot of boxes…

Have you ever put together a case study for your agency?

I had done a couple of pretty half-assed ones in the past, but over the past month or two I’ve been working on a couple for newer projects that are really starting to take shape.

I’m excited to get these wrapped up and published, because I think a case study makes for an extremely powerful marketing tool.

Its real power lies in being able to “paint the picture” for a future client and let them get a clear understanding of how you (and your agency) can take someone from point a to point b.

With a big enough collection of case studies (each that may focus on a different set of problems and results), you have the perfect piece of content to send along to any prospect as soon as you know what they are trying to achieve.

Put a few good testimonials from the client inside, and this one piece of content can boost your authority, prove your expertise, provide incredible social proof, and reduce the anxiety clients have about hiring you.

That check’s a lot of boxes.

So what do you put in a case study?

Honestly, I think you can keep it really simple and it still be extremely effective.

• Who is the client you are doing the case study for?
• What problems was the client facing before they came to you?
• What solutions did you put in place to solve those problems?
• What was the end result?

If your audience isn’t super-techie, then the case study doesn’t have to be either (which makes it even easier to write). Make sure to take some before & after screenshots so you can point out the differences and make the content engaging.

Of course, if you want to take it to the next level, you can interview your client and get some of those answers in their words — which are much more likely to resonate with your prospects anyway and make for great quotes to sprinkle throughout the case study.

I visit a lot of agency websites and not many of them have case studies… Which makes this a great opportunity for you to stand out from the crowd.