Kyle Van Deusen

WordPress, agency life, and entrepreneur observations

Excerpts from The Friday Chaser

  • Operating like a Motel 6

    If I asked you to tell me where the delays happened in your last few projects, I bet I could guess with near perfect accuracy: Waiting on the client for copy… Waiting on the client…

    Feb 16, 2024

  • Are you creating content for your website?

    Creating content for my website has been, without a doubt, one of the most valuable things I’ve done to market my business.  Today, nearly all of my clients find me through content I’ve produced and…

    Feb 9, 2024

  • They don’t know they don’t know

    It’s in the early days, but I think this new addition to my proposal is already making a huge difference. It’s only been in my last handful, but its resulted in better feedback and closed…

    Feb 9, 2024

  • Holding out on ’em 

    I had a great call with a long-time client this week. Towards the end they told me all about how I was their favorite vendor and then asked me “What else do you do that…

    Feb 2, 2024

  • Are your answers obvious?

    Do you record your sales calls? I know, I know… No one wants to hear themselves (and yes, it’s cringy for all of us!). But, like it or not, there is untapped gold in those…

    Jan 26, 2024

  • Don’t try to just jump further

    I’ve shared before that I have a competitive streak in me. It’s one of the reasons I’m drawn to performance optimization — the thrill of chasing (and beating!) a score really motivates me to be…

    Jan 19, 2024

  • Looking for Shakespeare’s quill

    I recently shared some screenshots of a project I’ve been working on for the past few months, and one of the comments I got threw me for a loop. Someone asked what software I used…

    Jan 12, 2024

  • Is it even worth your attention?

    In 2023, TABLE mastermind members accomplished an astonishing 157 long-term goals — which averages out to about 4 each. And that’s not even counting our weekly goals, which outnumber long-term goals by a factor of…

    Jan 5, 2024

  • A year of intention or action

    Since starting the TABLE mastermind groups back in May of 2021, I’ve conducted over 600 meetings. And while that’s not quite the 10,000 hours Malcom Gladwell says it takes to have true expertise — one…

    Dec 29, 2023

  • How to come up with unlimited content ideas

    Have you been meaning to create more content for your agency? If so, then you know that feeling when you’re staring at a blank screen — the cursor blinking mockingly back at you? Yep. Writer’s…

    Dec 22, 2023

  • Your agency report card

    As we close out another whirlwind year, it’s a great opportunity for a little introspection and reflection on how the year went for your agency. And I’ve got just the thing to help you with…

    Dec 15, 2023

  • Are your builds “Case Study Ready”?

    Case studies have been pound-for-pound the most valuable content I’ve created for my agency. They’re not just fancy posts on my website; they’re assets I lean on in sales calls, highlight in proposals, and make…

    Dec 8, 2023

  • Outsell what you could save

    And just like that, welcome to December 2023 ???? It’s that time of year when most of us start pulling out spreadsheets and calculators to crunch the year’s numbers. If you think there’s room for…

    Dec 1, 2023

  • Nature of our nerdom

    It starts out innocently enough… A straightforward objective in need of a solution. But before you know it, you’re knee-deep in articles and debates about “best practice” and the “ultimate solutions”. Whether it’s the underlying…

    Nov 24, 2023

  • Don’t hesitate to say ‘Pickle!’

    I don’t know if this is something my kids made up, or standard practice across all cars with kids in America — but my 3 play a game called “Pickle”. The objective is simple: When you see…

    Nov 17, 2023

  • It’s a compass, not a map

    Are you the kind of person who thrives on goals? For me, goal setting has always been really helpful. They provide with a game to win and a high score to beat. As a competitive…

    Nov 10, 2023

  • The algorithms and the Joneses

    We’re closing in on two years now since I got more serious and consistent about posting on YouTube. When I decided to do that, the goal was simple; help people in the community by sharing…

    Nov 3, 2023

  • Bursting with potential, but free from responsibility

    Picture yourself walking down the halls of an art gallery, walking by countless pieces of abstract art. It’s beautiful, of course, but some of it is shockingly simple. Naturally, your inner monologue says “I could…

    Oct 27, 2023

  • The mediocre 5-star BLT

    This past weekend we decided to chase the changing leaves west and spend a weekend in the mountains. The drive was a few hours, and if you too have 3 kids you know that can’t…

    Oct 20, 2023

  • I’ll try to save you a couple hundred dollars

    Be honest… how many subscriptions do you have that you haven’t touched in the last 6 months? Most of us will wildly underestimate this number — from both forgetfulness and to avoid the shame. That,…

    Oct 13, 2023