WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
The better half of the year
If you take a second to look at the date on the top corner of your screen, you’ll see that we’re just weeks away from 2024 being halfway over. If you can’t predict with some level of…
Jun 14, 2024
Check your pulse
On the first of each month, as I balance the books and finalize my numbers for the previous month, I take the opportunity to record some extra metrics about my agency’s performance for the month….
Jun 7, 2024
Make the decision right
Do you ever cringe looking back on some of the choices you’ve made? I have quite a few of those in my past — but there’s one decision in my business that haunts me, and…
May 31, 2024
How long has it been?
This week, I’ve been reflecting on the early days of my business (nearly 7 years ago!). Like most people, looking back now, I see how unprepared and unaware I was. I cringe when I think…
May 24, 2024
Early detection system
One of the most difficult things about entrepreneurship is the ups and downs. Just take a look at my gross monthly revenue over the past two years. A chart like that has sent many folks…
May 17, 2024
Careful what you measure
In a mastermind this week, we tackled a question I hadn’t answered before: How much time should you reasonably spend on a single blog post? She had spent about 8 hours on her latest, which, despite being really great,…
May 10, 2024
Do you have *any* kind of backup plan?
Ever had one of those days when everything seems to go wrong from the minute you step out of bed? Yesterday was that day for me. I woke up with my back in a knot, I think…
May 3, 2024
Agency Spring Cleaning
I woke up with one of those uneasy feelings in the pit of my stomach. The kind anxious energy of forgetting something important, but not clues as to what it could be. Despite feeling uneasy…
Apr 26, 2024
Simplify the decision-making process
This week I went from being hopelessly on the fence about a purchase to confidently swiping my credit card in a matter of seconds… And I think we could easily incorporate this simple tactic to…
Apr 19, 2024
The survey says…
Running your agency can feel like you’re stranded out on your own little island — wondering how others are surviving and what secrets they know that you don’t. Three years ago, our curiosity prompted us…
Apr 12, 2024
Wins above replacement
It’s baseball season in America — which is one of the hallmarks that ushers in spring. If you’re a baseball fan, then you’ve probably heard of the statistic “Wins Above Replacement” (or “WAR” for short)….
Apr 5, 2024
Habit instead of intention
Have you ever had someone ask you why you doing something a certain way and found no good answer other than “it’s how we’ve always done it”? It’s amazing how the most inexperienced people can…
Mar 29, 2024
I never want to go back
One thing I’ve found interesting the last 3 years we’ve done our annual WordPress Professionals Survey is the huge percentage of people that list referrals as their number one lead source. Looking at the preliminary…
Mar 22, 2024
That little combo ended up saving us over $5,000
Moving your family across the country means starting over fresh with everything. From finding a place for oil changes to choosing schools and doctors — it’s a total reset. As part of that process, I needed to…
Mar 15, 2024
Do Your Clients a Favor and Require Paid Discovery
I recently shared my move to a paid discovery model and got responses from people who do discovery after the project starts (or not at all) and are interested in a paid discovery model, but…
Mar 9, 2024
No way in hell I’m going back now
As people have been submitting their survey results, I’ve been poking around to see how the new questions are being answered and how the trends from last year are changing. One of the new things…
Mar 8, 2024
It’s that time of year again!
It’s that time of year again! Our 3rd Annual WordPress Professionals Survey is now open, and your submission is crucial. This year, I’ve added new questions about A.I, hiring, challenges you face, and the future…
Mar 1, 2024
Drip, drip, drip
It’s only natural for us to gravitate towards the tasks we excel at (and enjoy!), and push aside any of the things we find challenging. And, yes, “playing to our strengths” is a great way…
Feb 23, 2024
Using your website to increase customer & employee loyalty
In this week’s newsletter, I’d like to talk to you about the power of gated content… Hey, In a conversation with some fellow web developers this week, we started talking about the kinds of projects…
Feb 23, 2024
We’re cursed!
Do you find yourself dealing with clients who have unrealistic expectations? How about clients who ask questions that just don’t make sense? Or worse, prospects who ghost you? Those are all signs and symptoms of…
Feb 16, 2024
