WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
One swing of the hammer
A sculptor stands in front of a rough block of marble. Inside, a perfect statue waits to be revealed… But to find it, she just has to start chipping away. At first, it’s messy. Dust…
Nov 1, 2024
The grass is an illusion
Most of us didn’t start our business with a carefully considered business plan or a playbook of each step in the process. One day, we just woke up and realized we’re running a business. And…
Oct 25, 2024
Intention, not indecision
Over the past few weeks, as I’ve been preparing my new full-build series, I’ve been reminded of how just a little extra preparation on the front-end can make everything else so much easier. It’s like…
Oct 18, 2024
Strategic, or just comfortable?
Referrals are awesome. You don’t have to spend time marketing and selling (yuk!), and since they come with a warm introduction, they tend to close at a much higher rate. Less work and easier to close? No…
Oct 11, 2024
Eye-openers for the uninitiated
People understand that when they hire someone to build a custom home, they’ll need an architect, contractors, plumbers, electricians, painters — you name it. But when it comes to websites, I’m not sure most clients…
Oct 4, 2024
Are you available?
I just got back from WordCamp US 2024, and if I had to sum it up in one word, it would be “opportunity”. At an event like WordCamp, it’s everywhere. In the hotel lobby, over…
Sep 27, 2024
Do your actions match your aspirations?
I often find myself in a familiar cycle: working my ass off, feeling busier than ever — but going nowhere. Like running on a treadmill. I’m ticking off all the little things on my to-do…
Sep 20, 2024
Reverse card
If you’ve struggled to pinpoint what makes your agency different than all the others, you’re not alone. It’s one of those questions that feel like it should have an obvious answer — but thanks to…
Sep 13, 2024
What shouldn’t I do?
I don’t know about you, but sometimes I feel like everything I want to do feels impossible. I can’t tell you how many times I’ve been staring at a blank screen — overwhelmed by the…
Sep 6, 2024
Two hundred
To celebrate the 200th issue (nearly 4 years!) of The Friday Chaser, enjoy these exclusive discounts from some of your favorite plugins, products, and courses!…
Aug 30, 2024
It’s time to rebrand
When most of us think about goals, we tend to treat them like goalposts off in the distance. Maybe you’ve written yours down, stuck them to your monitor, or added them to your calendar. But…
Aug 23, 2024
More, more, more
When you first start your business you have a big blank canvas to work with. As you start to pick up new skills, onboard new ideas, and have more experiences, you begin filling up the…
Aug 16, 2024
What’s the difference?
Last week, during our monthly Happy Hour call, we ended up doing a bit of Q&A. If you’ve ever been in that situation, you know the adrenaline kicks in when you have 30is people staring…
Aug 9, 2024
Why does it keep happening?
Have you ever been on the verge of throwing in the towel after dealing with the maddening request of your clients? “Make the logo bigger.” A classic. Sending over copy that’s either a pathetic few…
Aug 2, 2024
With Intention and Intensity
When you’re eager to achieve big results, it’s natural to think you need big ideas. Finding a silver bullet is an alluring fantasy… but I think it’s one that often gets in people’s way. Think…
Jul 26, 2024
Two-way door
Legend has it that AWS — the product that’s responsible for over half of Amazon’s annual profits — might have never happened without the two-way door philosophy. Picture this: you’re standing in a room surrounded…
Jul 19, 2024
He didn’t expect those questions
Last week, I had a paid discovery session with a client looking to redesign their DIY website from eight years ago. As usual, I asked about his business, clients, goals, etc. At the end of…
Jul 12, 2024
You’d be automatic
With seconds left on the clock, you need a three-pointer to win the game. To your left is the teammate who’s always the first in the gym and the last to leave, practicing tirelessly. To…
Jul 5, 2024
Before you paint a pixel
I’ve been spending a lot more time lately thinking about and teaching design. Through that process, I’ve realized how crucial the steps you take are before you ever paint a pixel. Having designed professionally for decades now…
Jun 28, 2024
And one
We’ve all heard about the importance of overdelivering for your clients. But that term is so abstract and all-encompassing that it can be hard to put into practice in a practical way day-in and day-out….
Jun 21, 2024
