With Intention and Intensity

When you’re eager to achieve big results, it’s natural to think you need big ideas.

Finding a silver bullet is an alluring fantasy… but I think it’s one that often gets in people’s way.

Think back to everything that has worked for you in the past. I’m willing to bet that very few of your successes came from revolutionary ideas. Instead, it’s usually the obvious and simple strategies — executed with intention and intensity — that produce the best results.

I’m seeing this play out in real time as we wrap up our Q3 Prospect Pipeline Cohort…

One member sponsored a newsletter and, within a week, gained two new leads.

Another member shortened the gap between meetings and delivering the proposal, which has led to better conversions.

Another is opening doors — literally — to the businesses she would like to work with by hand-delivering a box of donuts.

These ideas aren’t novel — and that’s a good thing. These things are easy to execute, highly repeatable, and have already proven themselves to be effective.

You can’t hit a home run by sitting on the sidelines waiting for the perfect pitch — it would be gone before you could get to it.

Instead, you have to stand at the plate hitting hundreds of balls every single day so that when the perfect pitch comes, you are dialed-in and ready to take it for a ride.

That’s both literally and metaphorically true. And, I think it actually takes a lot of pressure off.

You don’t need to come up with something no one has ever seen before; you just need to put in the reps to always be ready to capitalize when the opportunity arises.

Besides, those one-in-a-million ideas are rarely complicated… they are usually the most obvious answer amplified to 11.