More, more, more

When you first start your business you have a big blank canvas to work with. As you start to pick up new skills, onboard new ideas, and have more experiences, you begin filling up the blank space with colorful brushstrokes.

At some point, you start to feel like it’s all coming into focus — but when you step back what you thought was a realistic portrait of a successful business has ended up looking more like a Jackson Pollock 😅

What might have felt like careful consideration at the moment looks like a chaotic explosion of every half-finished idea you ever had.

I don’t know about you, but some days my business feels this kind of abstract.

But what if we didn’t treat our business like a blank canvas begging for paint? What if it was more like a giant chunk of marble?

Instead of constantly feeling pressure to add more, more, and more — what if we approached our business as if it were already there, hidden inside the block just waiting to be revealed?

Then our job wouldn’t be to continuously pile on layers of paint, but to carefully chip away at the excess, the distractions, and the rabbit holes.

A web agency can be a lot of things… You can offer SEO, content creation, design, development, social media, hosting, etc. But instead of starting with nothing and feeling like you need to add all of those things, imagine starting with everything your business could be and deliberately removing what doesn’t align with your strengths, interest, and vision?

What would you reveal?

Maybe it’s not a dozen different services, but just a few — done exceptionally well. Maybe it’s not chasing every shiny new marketing channel (and AppSumo deal!), but doubling-down on the things you’ve already seen produce results.

The sculptor’s approach is one of clarity and focus. It’s about stripping away the non-essentials until only the only thing that’s left is the core of what makes you and your business great.