The survey says… 

Running your agency can feel like you’re stranded out on your own little island — wondering how others are surviving and what secrets they know that you don’t.

Three years ago, our curiosity prompted us to start what’s now one of the cornerstones of our community: the annual WordPress Professionals Survey.

The idea of the survey was to peel back the curtain on the secrets of our industry; pricing strategies, favorite tools, marketing magic, and where people’s leads were coming from.

Fast forward from our 300 participants in the first year to this year’s record-breaking engagement of over 1,100 freelancers and agency owners from every corner of the globe.

While I’ve tried to maintain continuity by tracking some of the same questions every year to see how answers and trends change over time, there are some really interesting new data points for the 2024 results.

Want to know how many agencies are already replacing people with AI, or what challenges are keeping people up at night? We’ve got all that and more!

I’ve laid out the surface level results for all the questions on our 2024 results page, but where this data gets really juicy is when you dive into the full database and drill-down… Filter by region, sift through by team size, or sort by experience level to find the insights that are most relevant to you.

Curious how charging for discovery affects website pricing?

Want to know how expanding your team might influence your salary?

Could creating video content boost your bottom line?

All of those answers — and literally thousands more — are waiting for you!

Check out the 2024 survey results.

If you’re curious, you can check out the 2023 and 2022 results as well.

And don’t miss our highly anticipated panel discussion, where Josh Hall, Julia Taylor, Paul Charlton, Miriam Schwab, and I dissect the findings, share our insights, and debate the data’s implications on our businesses!

If you find any of this information helpful or interesting, I would love if you’d consider sharing the survey with your network. Although this survey requires well over 40 hours of preparation, execution, and organization, I’ve tried to ensure its integrity by keeping it free from sponsorships or any monetization to avoid skepticism about the motivation.

Sharing the survey is a fantastic way to help more people discover our work at The Admin Bar and contribute to even better results in 2025!