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Education over sales

I’ve never felt very confident when it came time to “sell” anything. There are endless videos, webinars, podcasts, and trainings on the topic of selling, but 9 times out of 10, the tactics taught feel unnatural or even just a …

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2022 TAB Survey

This week I thought we’d do something a little different… I’ve put together a short, anonymous survey for the group to get a sense of where everyone is at in their agency. Most of the questions are multiple choice, so it shouldn’t …

Planting seeds of doubt

A lot of times when I’m writing content for my agency website I’m not really thinking about SEO — I’m thinking about a specific customer or prospect and how I can educate them. Let me give you an example… A …

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No one likes a perfect person

As business owners we put a lot of pressure on ourselves… Oftentimes, so much pressure that it paralyzes us from taking action. I’m sure there are things that you’ve been wanting to publish, promote, or put out into the world …

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Two ways to expand

If you’re getting overwhelmed with work, and needing to expand capacity, there are two routes most agencies take; hiring direct or hiring a white label partner. Both have their pros and cons, and it depends what you’re after. If you …

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How do you do it?

During a TABLE call this week, we got off on the topic of creating a “our process” type page for our agency website… And the more I’ve thought about it, the more convinced I am that a page like this …

They’re asking for referrals

If you’ve ever worried that a disproportionate number of your leads come from referrals, then you’re not alone. I think most agencies feel this way. Of course, it’s always a good thing when you can diversify your lead sources. If …

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My trick to avoiding overwhelm

I get overwhelmed pretty easily — especially at work. It’s always been this way for me… Probably a combination of my high-strung personality and pedigree of anxiety issues. At one of my last real jobs I worked off of physical …