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4 or 5 whys deep

The “Go Wide, Go Deep” technique you likely heard of from Troy Dean is a really interesting way to drill down on your clients desires and discover what they really need. I guess my 3 year old has been listening …

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Maybe *too* many

It’s not often that the best product becomes the most popular, and it’s not the best agencies that have a waiting list full of customers. The companies that get the most traction are the ones that aren’t afraid to take action — even imperfect …

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20 of 1.6 Billion

There tends to be a lot of grumbling about how saturated the web designer/developer market is — and that’s true… There are a lot of us. The tools have made it easier, more people are tech savvy now, and the …

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The project lottery

The longer you’re in this business (and any business, I suppose) the more you start to figure out what things are in your sweet spot, and what types of things you should avoid. Those “red flags” for bad-fit projects are …

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Zoom out

This week I’m working on a project where I have to create a bunch of “section templates” rather than an entire website (the customer basically wants a bunch of Lego pieces they can plug and play). I spent several hours …

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You are novel

I’ve heard a lot of people with really great ideas talk themselves out of them because “someone else is already doing it”. It may be writing a blog post, posting a video, creating a course, or adding a new service. …