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Tuning into the right frequencies

Have you ever imagined what the internet would be like if it were a physical space? Imagine walking down its streets being constantly bombarded with bells, whistles, shouting, lights, explosions, and total chaos. Everywhere you turn is a street performer …

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More pickles than I can count

Have you ever found yourself torn between a reluctant ‘yes’ standing our ground with a potential relationship-straining ‘no’? Who said running a business was easy? Thankfully, I’ve found a two-word phrase that has gotten me out of more pickles than …

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Not *the* best; *our* best

In a recent TABLE call, a question was tossed into the discussion that really caught my attention. It wasn’t about the usual suspects — client acquisition, pricing & profitability, or juggling work-life balance — it was more introspective: “What’s the …

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What gets measured gets managed

The saying goes “What gets measured gets managed”, and I know I’ve seen the most significant changes/growth in my agency when I was actively measuring the success of my efforts. Not only does it help us understand what is working …

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It finally dawned on me

 I used to get really frustrated by the other agencies in my town… They built inferior websites, charged twice as much as me, and still had 10 times more customers than I did. For years I just couldn’t understand it. …

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Going on offense

In the website industry we’ve always had a pretty poor reputation for customer service. Many of us entered this field because of a passion for technology, not necessarily for human connection or business acumen. And because of the demand for …

When you do the math

In a TABLE meeting this week we got on the subject of pricing and profitability. I asked the question “do you know how much it costs you to operate on an hourly basis?”. This was something that was obsessed over …