Here you are — now — with the decision

Have you ever caught yourself sinking hours into something and wondered “Why am I doing this?!?!”?

I have… more times than I’m comfortable admitting. In fact, just the other day I spent about 4 hours trying to find the perfect font for a project. When I noticed it had gotten dark outside, I narrowed it down to my final two; Roboto and Inter. Yep, the same two fonts I use on just about every project.

Talk about a waste of time.

This got me thinking about the 80/20 rule; roughly 80% of results come from 20% of actions. In essence, a massive chunk of our time ends up going into tasks that don’t profoundly affect the results.

Sometimes it’s because the distraction is just more fun (like browsing through fonts)… But oftentimes, if I’m honest, I’m just avoiding the difficult stuff (probably, also the fonts).

Distractions are everywhere, aren’t they?

We just turned our calendars over to October last weekend. Not only does that mean the best season of the year (at least here where I live), NFL football, and my favorite holiday (Thanksgiving) are all here, or just around the corner — it means that 2023 will be over in a blink.

We’ve got just one quarter left to help us determine whether this year was a success or a failure.

So — here’s my question to you…

What’s the one thing you could focus on in Q4 that will make the biggest impact on how you measure your business’ success in 2023?

What you do over the next 3 months could very well determine whether 2023 was a step forward for your business, or a step backwards. But here you are — now — with the decision on your doorstep… Do float through the end of the year? Or do you buckle down and focus on what will really move the needle?

Maybe it’s getting your care plan prices raised… Maybe it’s finally launching that product that was on your goals list back in 2022… Or maybe, like me, you’re going to spend the rest of this year trimming all the fat to make your business more lean going into 2024.

Wasting away in the 80% of things that won’t make a difference is an easy trap to fall into — and the default position if you’re not intentional.

Let’s finish 2023 with intention!