What gets measured gets managed

The saying goes “What gets measured gets managed”, and I know I’ve seen the most significant changes/growth in my agency when I was actively measuring the success of my efforts.

Not only does it help us understand what is working (and what isn’t), but measuring can help uncover all kinds of opportunities we might not have otherwise seen if we weren’t looking so closely.

Of course, when you first read this question you might go right to revenue and profits — and while that’s important, we’re probably all keeping an eye on that, so I think we can explore a little bit deeper…

Here are a few more things you might consider measuring in your agency:

• Client Satisfaction Surveys
• Net Promoter Score (NPS)
• Task Completion Rate
• Billable Hours
• Client Acquisition Cost (CAC)
• Project ROI (Return on Investment)
• Gross Profit Margin
• Lead to Client Conversion Rate
• Retention Rate
• Churn Rate
• Resource Utilization Rate
• Process Efficiency Ratio (PER)
• Lifetime Value of a Client (LTV)
• Referral Rate
• Employee Turnover Rate

Of course, it would be totally overwhelming to try to do all of these things, all the time, all at once — but there’s probably something from this list that speaks to you.

What are of your agency is struggling the most? Maybe simply measuring it could be the key to figuring out how to improve it.

Hit reply and let me know something you’re measuring (besides money) that’s made a difference in your business.