Impulse Control Assessment Day

Happy Black Friday! Or, as I like to call it “Impulse Control Assessment Day” 😅

It’s easy to get swept up in the frenzy — after all, we’re nerds for all this tech. Tools, software, courses… they all promise to make our lives easier, more profitable, and bring wold peace.

But even a 90% off deal doesn’t “save” you money if it ends up collecting dust.

I know I’m not the only one who bought something with the best intentions, only to remember it for the first time when it auto-renews a year later…

Unless you lock yourself in a bunker, you will be tempted over the next few days — so here are a couple cool-headed reminders I wrote a couple months ago when I know I wouldn’t be drunk on deals:

1. Buy Solutions, Not Stuff.

Black Friday isn’t about buying the shiniest tools, it’s about solving problems. Before you grab a deal ask yourself:

1. Does this solve a pain point I’ve been struggling with?
2. Will I use this before the end of the year?
3. Is it upgrading something I already have and saving me money?

If you answer “yes”, it stays under consideration — otherwise, walk away.

2. Focus on ROI, Not Discounts

A 90% deal is still a waste of money if it doesn’t save you time, make you money, or improve your business. Think about what you’re getting in return for your investment. Will this make life easier? Will it move you closer towards your goals?

If you’re just chasing the thrill of the discount, remember, that will disappear faster than you can say “monthly subscription fee”.

3. Don’t Buy More Work for Yourself

I’ve learned the hard way that new tools often come with a steep learning curve or a huge investment in time — this one is personal. If you’re already drowning, do you really need to add more to your plate? Be honest — do you have the time?

The best Black Friday purchases are the ones that you can put to work immediately — not the ones that become another project to play kick the can with.

4. Invest in You

Books, courses, and conferences can pay off tenfold, especially if you’ve been putting off personal development. Sometimes the best investment isn’t a tool, it’s in your growth as a business owner, service provider, and entrepreneur.