5 tips for ending 2024 strong

The end of the year is approaching rapidly — soon, we’ll be turning on our out of office notifications, closing our laptops, and pretending we’re not checking Slack 👀

Hopefully, anyway — it’s hard to turn this job off 100%.

Now that the finish line is in clear view, a lot of folks are looking at what’s left to accomplish with a little more urgency.

For several folks in my TABLE mastermind groups, that’s been financial goals for the year.

If you’re in a similar spot — close, but just out of reach — you’re not alone. For most of us, hitting the magic numbers you wrote down a year ago won’t make or break your year at this point, but dang, it feels good to say “I did it!”.

If you’re looking for a little push to close the gap, today I thought I’d share 5 quick, simple, and (most importantly) actionable ideas to help you bring in those final few sales before Santa makes his way down the chimney.

1: The Magic Email

If you have any open inquiries, or old proposals where the client has gone radio silent, now is a great time to fire off The Magic Email.

It’s a short, simple, and crazy-effective way to revive old leads and close open loops. I’ve used it hundreds of times as this point, and it’s amazing how often people reply saying “Oh, I meant to get back to you!”.

Sometimes they’ve gone another direction — which is still good to know — but more times than you’d think, people just needed the extra nudge or for your name to be at the top of their inbox again.

2: Add-on Services

If you’re only chasing new clients, you’re leaving money on the table. Your existing clients already know, like, and trust you (hopefully) — which means they’re a much easier sale.

There are some great add-on services you could offer them to bring in a few extra bucks:

• Website Policies: Set them up with Termageddon
• Directory Listings: Run local SEO citation listings with BrightLocal
• Form Monitoring: Offer peace of mind with CheckView

These services are fast, valuable, and some of them (like Termageddon and CheckView) create recurring revenue going into 2025!

3: Unused Marketing Budgets

This isn’t as applicable to mom-and-pop type businesses, but if your clients have a marketing department, they likely also have a marketing budget. Those are often set up to be “use it or lose it” and their following budget depends on this year’s utilization.

That means there are marketing folks out there just looking for places to stash some cash before its taken away.

Why not let them park it in your bank account for credit to use in the new year?

4: Audit Your Invoicing

This one is so simple, you might be tempted to overlook it — but don’t.

Open up your invoicing software, pull up your client roster, and check that every client is:

• Being billed for every service they’re receiving
• Being charged the right amount
• Actually paying their bills

I’ve seen people realize that hundreds — and even thousands — of dollars were missing from invoices they assumed went out. It’s a painful mistake that can be avoided with just 30-minutes of crosschecks.

5: 2025 VIP Strategy Days

Just like you’re starting to look to your plans for the new year, your clients are also planning for their growth in 2025. You could be their partner that helps them turn those ideas into action.

Offer a VIP Strategy Day where you’ll:

• Review their website and marketing goals for 2025
• Audit their site for missed opportunities
• Create a clear action plan for January and beyond

Chances are, you (like the rest of us) highly undervalue how much your knowledge, skills, and expertise bring to the table. Problems clients might think are impossible, you could solve with a single Zap.

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None of these ideas are big, complicated ones — they’re simple, quick, and you could do any one of them today.

It’s tempting to try and get out there and chase new clients, but there is a lot of low-hanging fruit right in front of you.