You’re balancing clients, projects, deadlines, and putting out fires. Doing sales, marketing, and managing customer relationships. You’re doing your best to level up your skills and incorporate ways for AI to help save you some time. And between all that, you’re still managing to find ways to get some real work done.
Probably sounds like a typical day, right?
But take a step back… “Normal” for you is extraordinary by any reasonable standards…
Out of 100 working age Americans, only about 10 will ever own a business like you do.
Half of those ten will never make it to celebrate their 5th anniversary.
And of the 5 survivors, less than 1 will ever hire an employee.
That makes many of you reading this a unicorn.
But it’s really easy to forget that when it’s time to hire. Most of the time, we go looking for a clone. Same drive, work ethic, ability to juggle everything. Oh, and they need to produce work to our standards too… The one’s we’ve spent years (or maybe a decade+) developing.
That means you’re looking for someone in the top 1%. Is that realistic given what you’re offering? Probably not.
That’s not to say you lower your standards and hire anyone with a pulse, but I do think it’s worth putting in perspective.
It’s the difference between high expectations and unreasonable ones. Chances are, you never find a unicorn that can do what you can do. You are a rare breed.
But that doesn’t mean you can’t find the right puzzle pieces to fill in the gaps, strengthen your weak spots, or increase your capabilities.
That hire is definitely out there.
