WordPress, agency life, and entrepreneur observations
Excerpts from The Friday Chaser
There are only priorities
There was a post in the group this week asking how everyone finds time for all the “extra stuff” — like writing newsletters & blog posts, making videos, writing SOPs, and building automations. It’s a…
Aug 22, 2025
Growing weeds
I was talking with a small agency owner recently who’s really hungry to take their business to the next level. They, like most people, get most of their business from referrals. But when I asked…
Aug 15, 2025
You are a rare breed
You’re balancing clients, projects, deadlines, and putting out fires. Doing sales, marketing, and managing customer relationships. You’re doing your best to level up your skills and incorporate ways for AI to help save you some…
Aug 8, 2025
Small habits, quiet systems, and methodical planning
They say 20% of your efforts create 80% of your results. So this week I decided to see if I could actually figure out what my 20% is — the things that quietly do most…
Aug 1, 2025
Holding the mop
I’m having another one of those weeks where there isn’t enough time in the day. Between juggling, fire-fighting, and setting reminders to check my reminders — by the time the day is over I can’t…
Jul 25, 2025
See opportunities (not excuses)
There are two sides to every coin, but it’s funny how often we only see one. Lately, I’ve been noticing how easy it is to default to the “excuse” side. Not out of laziness or…
Jul 18, 2025
Typical burnout, right?
You’re tired. Irritable. Unfocused. And everything on your todo list feels like a burden stacked on top of your shoulders. You’re completely disconnected, just going through the motions like a zombie. Textbook burnout, right? I…
Jul 11, 2025
Mid-year check-in
Let’s be real, January you had some big plans for 2025. But here we are nearly half way through the year — you’ve hit some unexpected challenges, you found some new opportunities, and technology has…
Jun 27, 2025
They’re not a slogan, they’re a standard
I used to think that businesses having “core values” was just corporate fluff. The kind of thing you slap on a break room wall between motivational sayings and OSHA compliance posters. The overuse of “synergy”…
Jun 20, 2025
Your time is worth protecting
Scope creep is one of those challenges that all agency owners face. More pages. More revisions. More “quick calls”. Doing free work is pretty easy to spot. But there’s another kind of scope creep that’s…
Jun 13, 2025
Stepping over a dollar to pick up a dime
You’ve probably heard the phrase “stepping over a dollar to pick up a dime”. I love a good saying, and this one’s in the top 3 for me. It perfectly captures something I see all…
Jun 6, 2025
It probably wont work
I listen to a lot of interviews and read a lot of personal stories. Mostly from business owners or creatives, since I have one foot in each of those worlds. And it’s amazing how every…
May 30, 2025
Clarity helps you finish
The internet is noisy. Everywhere you look, there’s someone sharing their latest strategy, posting screenshots of their revenue, or telling you they’ve cracked the code. It’s easy to get FOMO — so you click, you…
May 23, 2025
Questions > Answers
We, as humans and problem-solving entrepreneurs, are conditioned to chase answers. What’s the best CRM? How do I raise my prices? What plugin should I use for X? For me, it’s a compulsion. Even if…
May 16, 2025
Waiting on the client
“Waiting on the client”. It’s the most cursed project status of them all. Not not just because it’s the reason most projects fall behind schedule — but because it delays the next project(s) in the…
May 9, 2025
Why did you reach out to me specifically?
A big part of the inquiry form on any agencies website is filtering leads. There’s a balance between asking enough questions to weed out the tire-kickers, and making it so long even reasonable people go…
May 2, 2025
The math is the math
After the survey went out, someone messaged me asking why people were calling $96.36/hour “low”. “That’s more than any of us could find a job making — it sounds pretty great to me!” And they’re…
Apr 25, 2025
Curing limiting beliefs
I think my biggest regret in this year’s survey is not asking people if they are satisfied with where their agency is at. It’s honestly pretty shocking to see the revenue and income numbers —…
Apr 18, 2025
The risk of slience
Web agencies — especially when it comes to maintenance/care — have a great retention rate. But it’s always a gut-punch when you get that email letting you know they’re leaving you (especially if it’s for…
Apr 11, 2025
I found where your money is hiding
You know that satisfying feeling when you reach in the couch cushions to find your ear buds and pull out a crumpled up $20 bill? Chances are it was yours in the first place, but…
Mar 28, 2025
