There was a post in the group this week asking how everyone finds time for all the “extra stuff” — like writing newsletters & blog posts, making videos, writing SOPs, and building automations.
It’s a fair question — but it’s based on a faulty premise. The question is the problem.
It’s easy for us to think of these critical business functions as “extras.” I’ve done it too. But when we reframe them as part of the job, that’s when our businesses stop just surviving and start growing.
If we’re saying things like “I’ll work on that blog post when I’m caught up”, “If I can find some spare time, I’ll make that lead magnet”, or “I’ll finally redo my website once things slow down”, what we’re really saying is “I’ll start working for myself once I’m finished working for everyone else”.
In other words, I’ll starve while I feed everyone else.
That might sound like a noble effort on the surface… Until your burnt out and useless to everyone (including your clients) who rely on you.
Client work isn’t the real job — it’s how we fund the real job.
The real job is building something sustainable and worth owning.
Our businesses, just like any business, need marketing. They need processes & systems. They need attention.
There isn’t, and will never be, any “extra” time. There are only priorities.
If **we let clients grow dependent on a business that’s not sustainable — that’s not heroic… it’s reckless.
