This week I referred a client to a few of my agency friends.
Not because I don’t want the project (I do), but because I thought the best advice I could give her is to talk to a few different agencies to see the different approaches, philosophies, and ways of thinking before she makes a very expensive decision.
The Barfly Slack has an entire #opportunities channel where people regularly share leads, referrals, or cries for help. We’ve even seen one member sell their entire business to another member.
One of our TABLE member’s biggest clients is an agency just down the road from him who both subs stuff out to him and passes along jobs that aren’t a good fit.
If you’re hurting for business, the idea of people just giving away leads or projects might seem insane — but it actually happens all the time in our industry.
Depending on where you live, there might be anywhere from a handful to dozens of agencies, freelancers, and web developers within a 20 mile radius. How well do you know them? And how well do they know you?
If you don’t have these kinds of relationships, the new year feels like a great time to reach out. Say hello. Grab coffee. Learn what they’re great at, and what they hate doing.
Chances are you’re both more valuable to each other as partners than competition.
