Harder than it needs to be

You see it all the time inside the group… Agency owners frantically bouncing from one hack to the next, hoping they’ll finally crack the client acquisition cheat code.

Cold emails, mass DMs, LinkedIn automation tools, scraping directories, buying leads, burning cash on ads…

A lot of times they end up working twice as hard chasing their tail and giving up as soon as the next shiny object catches their eye.

Sure — you can brute-force your way to clients. If you send enough cold emails or hammer the DMs long enough, someone will bite.

But it’s a grind.

And the people who actually succeed with those tactics have thick skin and zero shame. They get rejected a hundred times before they get one “maybe”.

Instead, I think there are just two principles to follow. What I love about these is that they can be adapted to fit your strengths and be actioned in a variety of ways.

1. You have to show up. You cant just sit in your basement; too introverted to go to events, too scared to make videos, too lazy to write blog posts, too unsure of what to post on social media.

Because no one can hire you if they don’t know you exist. It’s that simple.

The best web developer in the world will die broke if they’re invisible.

SO, pick something — anything — and show up. Comment in groups. Post on LinkedIn. Go to the Chamber meeting. Start a newsletter or a YouTube channel.

You don’t have to do all of it — but you have to show up somehow.

2. You have to be helpful. No one likes being sold to. The cold emails, unwanted DMs, and hard pitches don’t endear anyone. You might get lucky and convert 0.1% — but you’ll piss off 99.9% of everyone else in the process.

But if you just show up and help people — answer questions, share your thoughts, solve problems — people will ask to hire you instead of you having to beg them.

People who do these two things — show up and be helpful — build trust. They get inbound leads. And they have prospects who are eager to work with them, not skeptical.

So why make it harder than it needs to be?

If you’re tired of chasing, start attracting. Show up, be helpful, and let the right people come to you.