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Working for a WordPress Legend!


I was recently connected with Joost de Valk — founder of Yoast SEO (one of the most successful plugins in WordPress history).

After a brief meeting, Joost hired me to redesign and rebuild his personal blog, with a strong focus on performance, search engine optimization, & accessibility.

Since he already had a website that is well known (especially for his bi-annual CMS market share reports), we didn’t want to stray too far away from the original branding — but it did need a nice fresh coat of paint and a bit of polish (which I think I was able to achieve).

Besides rebuilding all of the pages, I also put together a design system, along with block patters to make it easy to produce new content for the website that stays consistent with the design automatically.

I’m absolutely thrilled with the way it came out, and thought it was intimidating working for someone so well-known and respected in our industry — it’s a tremendous honor!

A screenshot of the old design for Joost's blog
Before
A screenshot of Joost's new blog
After

It’s been an absolute pleasure working with you. So it’s not going to be the last time either 😀

— Joost de Valk

Joost and I are already in discussions for our next project together!

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